That's the headline for a story published by Reuters. It is very straightforward.
This is how Mozilla exec Darren Herman put it, in an official blog post explaining the move: Publisher Transformation with Users at the Center.
Here are some of his greatest hits from that post, by which I mean the most egregious offences against Mozilla's fans and the English language:
This is Mozilla's City Creek Center moment. It's a sign of how little they truly care; for the web, for their volunteers, and for their fans.
So, has anyone seen this video of Internet Explorer-Tan doing a magical girl transformation and fighting robots?
I am imagining that those kittybots are EVIL FOXES now.