I think the original creator of a work should have their status protected via trademark, at the least. My ideal situation would be something like how Mozilla runs Firefox:
[11:23:12 PM] Jewelfox: There's a nonprofit foundation in charge of it, with a clear public benefit mission statement. A lot of the work is done by volunteers, who are co-ordinated by the foundation's representatives. The results of the work are shared with everyone via Free Software licenses. BUT the Firefox trademark is owned by Mozilla, in order to protect brand dilution.
[11:23:39 PM] Jewelfox: If you want to make a derivative, you have to call it like Iceweasel or something (yes this actually exists), as well as crediting Mozilla as per the MPL.
I feel fan creators should at least have their rights protected and codified, instead of having them be open to arbitrary attack. I also feel that if copyright's going to exist at all, it should last only 10 years at most.
There's an amazing comic I found years ago that explains a lot of the issues involved -- copyright, fair use, the Creative Commons, and the ways that "intellectual property" "owners" are claiming society's myths. It's called "Tales from the Public Domain: Bound By Law?"
I recommend it to anyone who wants to be informed about these issues.