jewelfox: A portrait of a foxgryphon with a beak, black fur, magenta hair, fox ears, and a neckband with a large jewel on it. (Default)
[personal profile] jewelfox

That's the headline for a story published by Reuters. It is very straightforward.

This is how Mozilla exec Darren Herman put it, in an official blog post explaining the move: Publisher Transformation with Users at the Center.

Here are some of his greatest hits from that post, by which I mean the most egregious offences against Mozilla's fans and the English language:

We believe that if you put the user front and center, you can make every experience for them richer and more meaningful.

Translation: "Seeing paid ads will give your life meaning."

Digital has already disrupted all kinds of industries, thanks in large part to its ability to deliver more choice and personalization for users.

Translation: "We know exactly what ads to show you, because we know what porn site you went to last night."

The challenge for digital media is that it is a rapidly-changing environment, and what worked yesterday might not work tomorrow.

Translation: "Remember when we were the good guys?"

We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project.

That word, "sustainable," means that everything that they once stood for is nothing to them anymore. Mozilla's mission has become Mozilla itself, which is not surprising since that is the nature of a for-profit corporation. Anything and everything can be excused, so long as it keeps paying the salary of, and I quote, the man "responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services."

I think it's possible to hold corporations accountable, whether through Microsoft-style antitrust litigation or public watchdog agencies and nonprofits helping make Apple champion environmental and social responsibility. But in Mozilla's case, I feel like their status as part of the Open Source tribe is so assured that they can abuse people however they want and not get called out on it. At least, not enough that it stopped them from doing this.

This is Mozilla's City Creek Center moment. It's a sign of how little they truly care; for the web, for their volunteers, and for their fans.

So, has anyone seen this video of Internet Explorer-Tan doing a magical girl transformation and fighting robots?

Click here if you cannot see the video.

I am imagining that those kittybots are EVIL FOXES now.

Date: 2014-02-21 06:29 pm (UTC)
dorothean: detail of painting of Gandalf, Frodo, and Gimli at the Gates of Moria, trying to figure out how to open them (Default)
From: [personal profile] dorothean
Ugh, ugh, ugh!

Firefox has been my default browser for years but I think I shall change that now. Do you have any recommendations?

Date: 2014-02-21 10:09 pm (UTC)
redsixwing: Red-winged angel staring at a distant star. (Default)
From: [personal profile] redsixwing
Boo.
Thanks for the heads up. (And the browser recommendations.)

Date: 2014-02-22 07:53 pm (UTC)
citrakayah: (Default)
From: [personal profile] citrakayah
Meh.

I think I'll keep using Firefox, actually... it's not like I pay them, and I should be able to find an add-on that disables the ads if they get to be annoying.

Though it is a dick move on their part.

Date: 2014-02-23 02:13 am (UTC)
burning_ground: (Default)
From: [personal profile] burning_ground
Diversity and sustainability are neat and all, but I still have to wonder how they're going to pull off doing the exact same thing that Apple, Google, and Microsoft are doing, and with moves like this...?

I'm honestly curious!

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